Revolutionary new concepts that will be on exhibit at CES 2022, LG Display has developed new uses for transparent screens: OLED Shelf, Shopping Managing Showcase, Show Window, and Smart Window. LG Display is not to be confused with LG Electronics, as the firm just develops concepts that other companies may utilise and advertise.
There is actually room for you too to put a real painting behind the screens, which you could see when they are turned off. LG also designed a motorized matte sheet of material that rolls like a projector screen to create their most vibrant, less ethereal images. (Images viewed on transparent screens can look scary at times.) The pedestal you see in the image above houses some of the electronics, and the screens accept standard HDMI input. While the OLED shelf is designed for the home, LG Display says its purchasing management showcase is aimed at “luxury” department stores.
A transparent OLED display is attached to an elegant wooden stand, and when placed in front of physical products, it looks like it can create a futuristic shopping experience. It adds an overlay to the items behind it, which means store owners can add graphics that highlight parts of their products or even use the display to provide whimsical visuals. We saw a video in which the flowing graphics caught our attention to one of the perfume bottles featured above, giving it a shiny halo effect.
LG Display also showed off its showroom window, a business-oriented variant that comprises four 55-inch transparent OLED panels that could be used to reproduce items in store windows – instead of stickers, businesses could use digital text. The business boasts that its versions are already on display at Seoul’s new Musinsa fashion shop, as well as art shows at the Smithsonian and 180 The Strand in London, subway windows in China and Japan, and a Bulgari fashion show. The business also demonstrated its Smart Window, a transparent OLED display that can be used for video chats or workplace presentations, although no photographs of the display were provided.
We won’t see many of these transparent-through screens in the real world since they’re only ideas, but that doesn’t change the fact that they’re still rather lovely to look at, according to LG Display. If clients request it, we will be happy to assist them. “We can deliver [the OLED shelf] if any of our clients desire it,” LG Display spokeswoman Jean Lee told The Verge, adding that he was ready to go into production. The same 55-inch 1080p clear OLED panels with 40% transparency is used in all of these displays, according to Lee, and are part of the company’s eighth-generation display production process.