Apple unveiled the iPhone 16 and iPhone 16 Plus, which are designed for Apple Intelligence, an intuitive personal intelligence system that recognizes user context and delivers relevant and useful information while respecting user privacy. Along with new methods to record moments, Camera Control on the iPhone 16 range also enables users to instantly access visual intelligence and learn about nearby objects or locations more quickly than in the past.
The powerful camera system includes a new Ultra-Wide camera that allows macro shooting and a 48MP Fusion camera with a 2x Telephoto option that gives customers two cameras in one. In addition to spatial photo and video capture on Apple Vision Pro that enables users to relive life’s priceless moments with amazing depth, next-generation photographic styles also let customers customize their photos. Demanding AAA games and significantly longer battery life are made possible by the new A18 chip’s enormous performance and efficiency improvements.
Black, white, pink, teal, and ultramarine are the five striking colors that the iPhone 16 and iPhone 16 Plus will be offered in. On Friday, September 13, pre-orders will open, and on Friday, September 20, they will be available.
“iPhone 16 and iPhone 16 Plus mark the beginning of a new era for iPhone with Apple Intelligence delivering powerful, personal, and private experiences to our users,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With new ways to discover the world around you and capture memories using Camera Control; a 48MP Fusion camera that gives you two optical-quality cameras in one; a big boost in battery life; and powerful, efficient performance thanks to the A18 chip, this is the perfect time for customers to upgrade or make the switch to iPhone.”
Apple Intelligence-built
Using Apple hardware and in-house generative models, Apple Intelligence on the iPhone 16 series simplifies and expedites daily tasks by interpreting and producing words and visuals, executing actions across many apps, and drawing on contextual information. Apple Intelligence uses Private Cloud Compute to protect customer data privacy and security. An incredible advancement for privacy in artificial intelligence, this ground-breaking method offers the flexibility and scalability of computing power between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. The first set of features for Apple Intelligence will be released as a free software update in most countries of the world next month in U.S. English.
Apple Intelligence gives users access to additional writing-enhancing possibilities. iOS 18 systemwide Writing Tools allow users to rewrite, edit, and summarize content in almost any place they write, including Mail, Notes, Pages, and outside apps. Audio recording, transcription, and summarization are also possible with the Notes and Phone apps. Participants in a call through the Phone app are alerted immediately when a recording begins, and once the call concludes, Apple Intelligence creates a summary to help you remember the important details.
Apple Intelligence assists customers in setting priorities by providing summarized notifications and Priority items in Mail, a feature that recognizes email content and highlights items that need to be read quickly. Summaries highlight the key points of each email rather than just skimming the first few lines and distributing them throughout a user’s mailbox.
When activated, Siri has a new design with an attractive shining light that encircles the edge of the screen, further integrating it into the overall system experience. Siri can now grasp more complex language, making communication with her more fluid and natural. When users stutter, Siri keeps up with them and keeps the context intact between requests. When rushing through daily duties, users can seamlessly transition between text and speech by typing into Siri at any time. In addition, Siri is now well-versed in the features of the iPhone and other Apple products, allowing her to respond to hundreds of inquiries about them.
Later this year and in the months that follow, more Apple Intelligence features will be released. One such tool is Image Playground, which enables users to quickly create playful photographs. With the option to create a unique Genmoji by either inputting a description or using a picture of a friend or relative, the emoji will reach a whole new level.
To provide users with intelligence that is specific to them, Siri will be able to leverage their context. In addition, it will acquire onscreen awareness to do hundreds of new activities in and across Apple and third-party apps, as well as comprehend and interact with user content. Additionally, users will find it simple to use iOS 18 features like Writing Tools and Siri while also accessing ChatGPT from OpenAI.
Stunning New Design with Durability That Leads the Industry
The long-lasting and elegant iPhone 16 and iPhone 16 Plus are well-made. Thanks to its industry-leading durability, which includes a sturdy back glass, a water- and dust-resistant design, frequent software updates, and the most recent Ceramic Shield with an advanced formulation that is 50% tougher than the first generation and 2x tougher than glass on any other smartphone, the iPhone outlasts all other smartphones in terms of value.
The internal architecture of the iPhone 16 and iPhone 16 Plus has been redesigned to facilitate easier battery maintenance, enable an even larger battery, and improve heat dissipation. The batteries are optimized to provide a significant increase in performance thanks to iOS 18 new internal design and sophisticated power management. The Dynamic Island and OLED-powered Super Retina XDR display, which comes in 6.1- and 6.7-inch display sizes, provide an amazing viewing experience.
The iPhone 16 and iPhone 16 Plus have an Action button that lets users quickly access a number of features with a single tap. Users can use Shortcuts to access additional settings, rapidly launch the camera, flashlight, or controls, fast switch between Ring and Silent, use Shazam to identify music, enable Voice Memos, Focus, Translate, and accessibility tools like Magnifier. The Action button can also be used to access in-app features, such as assisting users with FordPass car unlocking and locking.
Offering Camera Control
to careful hardware and software integration, the iPhone 16 lineup’s camera experience is improved with Camera Control. It is brimming with innovative features, such as a capacitive sensor that facilitates touch interactions, a high-precision force sensor that powers the click experience, and a tactile switch that powers the light press gesture.
To ensure that customers don’t miss a moment, Camera Control may rapidly turn on the camera, snap a picture, and begin recording video. By moving their finger over the Camera Control, users may build a beautiful snapshot or video by adjusting various control settings like depth of field, exposure, or zoom, with the aid of a new camera preview. Developers will also be able to integrate Camera Control into other programs, like as Snapchat.
Later this year, Camera Control will make visual intelligence accessible to users, enabling them to learn about locations and objects more quickly than in the past. In addition to these features, users can click and hold Camera Control to instantly identify a dog by breed, add an event from a flyer to their calendar, and view the hours or ratings for a restaurant they pass.
In addition, Camera Control will provide users with access to outside resources that specialize in a particular field, such as Google searches for products or ChatGPT’s problem-solving capabilities. Users decide what information is shared and whether to use third-party solutions.
New Views on Cameras
Like never before, users may capture both ordinary moments and priceless memories with the help of the potent new camera system. Users may simply frame a photo by getting closer to the subject thanks to the 48MP Fusion camera’s 2x optical-quality Telephoto feature, which is akin to having two cameras in one. The new 12MP Ultra Wide camera with autofocus not only allows for wider-angle images but also macro photography.
For better image quality, the Ultra Wide camera additionally collects up to 2.6 times more light. Furthermore, the iPhone 16 and iPhone 16 Plus can now capture 3D images and movies, enabling customers to revisit moments with incredible depth on Apple Vision Pro.
Users can express their creativity and personalize their images with Next-generation Photographic Styles, which allow users to locally modify color, highlights, and shadows in real-time. Users can customize their appearance in images by using styles that have a stronger awareness of skin tones. In contrast to filters, which frequently apply a color to the entire scene in a one-size-fits-all manner, changes are made to particular hues within a chosen style. More artistic possibilities for modifying the look of a photo are provided by a broader range of styles, which can be applied after the photo is taken, reproduced in real-time, or even reversed afterward.
It is now possible to record video in spatial audio for an immersive audio experience with AirPods, Apple Vision Pro, or surround sound setup. With Audio Mix, users can edit video sound in innovative ways with both iPhone models. They can focus on the person speaking on camera, create the impression that the video was recorded in a professional studio, or place vocal tracks in front and surround sound with background noise. Robust machine learning (ML) techniques remove unwanted noise for improved audio quality through wind noise reduction.
Apple Intelligence, users can use natural language to search for certain photographs in the photographs app and for particular times in video clips. Not only that, but the new Clean Up tool can also recognize and eliminate unwanted background elements from photos without changing the main subject.
A18: Cutting-Edge Efficiency and Mobile Gaming
The A18, which is based on second-generation 3-nanometer technology to further accelerate Apple Intelligence, offers a significant improvement in performance and power efficiency. Large generative models are tailored for an enhanced 16-core Neural Engine, which can execute ML models up to two times quicker than the A16 Bionic processor.
The 6-core CPU beats the entire competition and the A16 Bionic chip by 30%. Additionally, it uses 30% less power than the A16 Bionic to run the same job, making it more power efficient. The 5-core GPU powers amazing graphics performance for Apple Intelligence and puts a potent gaming device in consumers’ pockets. It is up to 40% quicker and 35% more efficient than the A16 Bionic. With up to 5 times better frame rates than software-based ray tracing, games on the iPhone 16 and iPhone 16 Plus now more faithfully depict the behavior of light thanks to hardware-accelerated ray tracing.
Both versions are compatible with AAA games that were previously exclusive to the iPhone 15 Pro, as well as upcoming games like Honor of Kings: World that will be released next year and include an ultra graphics mode tailored for the iPhone 16 series. iOS 18’s Game Mode makes AirPods, game controllers, and other wireless peripherals incredibly responsive while delivering more constant frame rates. Up to 30% more sustained performance for gaming is possible thanks to the efficiency of the A18 and the device’s redesigned internal architecture, which also guarantees that Apple Intelligence functions well on the iPhone.
Increased Capabilities for Safety and Communication
The iPhone 16 series offers improved safety features for peace of mind along with creative ways to stay connected. When users are outside of cellular and Wi-Fi coverage, they may connect to the closest satellite to send and receive texts, emojis, and tapbacks over iMessage and SMS. This innovative technology is powering Emergency SOS via satellite. With iOS 18, satellite messages are encrypted from beginning to end.
During an emergency call, users can share a live video feed or images with participating emergency dispatchers using the new Emergency SOS Live Video feature in iOS 18. Roadside Assistance via satellite, which links consumers to a roadside assistance provider if they experience car issue while off the grid, will launch later this fall. — expands beyond the U.S. to the U.K.
Price and Availability
The ultramarine, teal, pink, white, and black iPhone 16 and iPhone 16 Plus will be offered with 128GB, 256GB, and 512GB of storage. iPhone 16 and iPhone 16 Plus start at INR 79900 and INR 89900, respectively.
Customers can pre-order the iPhone 16 and iPhone 16 Plus starting this Friday, September 13, at 5 a.m. PDT. The devices will be available for purchase starting Friday, September 20, and will be available in more than 58 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.K., and the U.S.
