All colour has distinctive qualities and rich history. One of the most cherished of them has been purple. It is a captivating hue that combines the serenity of blue with the fervour of red to produce a unique type of energy that inspires warmth and optimism. It embraces variety and is hospitable and inclusive.
In that regard, purple represents the same values as Samsung Galaxy: valuing uniqueness, pushing limits, and continuously inventing in line with the openness ethos.
New Galaxy S22 Bora Purple Edition
Many colours of purple have reverberated throughout history in many ways, from being light and fun to being dramatic and dark, as they do in Samsung’s colour scheme. Purple has been synonymous with the Galaxy brand thanks to the Orchid Gray Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series, and Lavender Z Flip 3.
We offer our newest hue, Bora Purple, to further the history of purple, which is consistent with Galaxy’s concept. The vivid and striking Bora Purple Galaxy S22 was created to stimulate joy, inspire creativity, and accept uniqueness. “Bora” is the Korean word for purple.
“Bora Purple exudes hope and calmness with its pastel and neutral tones. It will give you the freedom to choose how your reality unfolds, according to Sonia Chang, vice president of global brand marketing for Samsung Electronics’ MX business. “The Galaxy S22 Bora Purple was built for you, whether you’re a K-pop superstar or a lifetime fan of the colour purple. Initially, for the S22 but also for exciting new Galaxy devices later this year, we are thrilled to debut Bora Purple.
Beginning on August 10, Samsung will sell the Galaxy S22 in Bora Purple.
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