Samsung Electronics today unveiled the Galaxy S25 Ultra, S25+, and S25, redefining the mobile experience as a true AI companion. This groundbreaking series introduces multimodal AI agents, marking a significant shift in how users interact with their phones and the world around them. The innovative approach is a first step in Samsung’s vision for a future where technology seamlessly integrates into everyday life.
Powered by a custom Snapdragon 8 Elite Mobile Platform for Galaxy chipset, the Galaxy S25 series boasts enhanced on-device processing power for Galaxy AI, enabling more natural and context-aware interactions. Simultaneously, the next-generation ProVisual Engine elevates camera capabilities with an expanded range and refined control.
This significant leap forward reflects Samsung’s commitment to user-centric innovation, evolving Galaxy AI to provide more intuitive and effortless interactions while prioritizing user privacy. The Galaxy S25 series introduces an AI-integrated operating system, fundamentally altering how we use technology and engage with our lives, according to TM Roh, President and Head of Mobile Experience Business at Samsung Electronics.
Effortless Mobile Interactions
The Galaxy S25 series, powered by One UI 7, elevates mobile interaction to a new intuitive and effortless experience. Acting as a true AI companion, the series anticipates and responds to user needs and preferences with personalized AI experiences, prioritizing privacy.
This innovative approach represents a shared vision between Samsung and Google, aiming to integrate AI deeply into the Android operating system and fostering collaboration with developers and partners worldwide. Multimodal AI agents within the Galaxy S25 interpret text, speech, images, and videos for a truly natural user interaction. Enhanced search capabilities, leveraging Google’s Circle to Search, allow for faster, more contextual searches within the phone, instantly recognizing phone numbers, emails, and URLs for easy actions like calling, emailing, or web browsing with a single tap.
Context-aware suggestions empower users to take the next steps seamlessly, while fluid app transitions make follow-up actions—like sharing a GIF or saving event details—effortless. Further enhancing user experience, natural language understanding significantly simplifies everyday tasks. Users can effortlessly locate specific photos within Samsung Gallery or adjust font sizes in Settings simply by asking a question.
Seamless interaction across apps is now a reality with the Galaxy S25 series. Simply press and hold the side button to activate Gemini, Samsung’s powerful AI assistant, enabling effortless communication and task management. Imagine finding your favorite sports team’s schedule and automatically adding it to your Samsung Calendar with a single command – this intuitive capability extends to a broad range of third-party applications like Spotify.
The Galaxy S25 builds upon the popular tools within Galaxy AI, enhancing communication, productivity, and creativity. Call Transcript and summary features within the device now keep calls organized, while Writing Assist allows for the summarization and formatting of notes or texts, all without requiring app switching.
Further expanding creative possibilities, Drawing Assist allows users to bring ideas to life through combined sketches, text, and image prompts, offering fresh and innovative ways to collaborate and create.
Privacy-Protected Hyper-Personalization
In today’s AI-driven world, personalization and privacy are inextricably linked. The Galaxy S25 prioritizes both, leveraging the Personal Data Engine to deliver highly tailored experiences without compromising user data.
This engine safely analyzes data on-device, enabling personalized AI features that reflect individual preferences and usage patterns. This translates into practical benefits, such as the ability to effortlessly search for a specific photo in the Gallery using natural language queries or receiving proactive suggestions throughout the day via Now Brief, accessible through the Now Bar on the lock screen.
Crucially, all personalized data is securely stored within Knox Vault, ensuring privacy and data protection. Combined with enhanced on-device processing power, the Galaxy S25 creates a unique and powerful AI experience that caters to individual needs while upholding the highest standards of privacy.
The Galaxy S25 series prioritizes not only personalized experiences but also robust security, protecting user data from emerging threats. A key advancement is the introduction of post-quantum cryptography, safeguarding personal information against potential vulnerabilities as quantum computing technology evolves.
Recognizing that holistic security is integral to privacy, Samsung’s One UI 7 platform established a foundation for these advancements, incorporating an extra layer of device protection designed for the modern age of AI and increased connectivity.
This enhanced security extends beyond basic protection, with additional features including more stringent Maximum Restriction settings, improved Theft Protection capabilities, and a new Knox Matrix dashboard for comprehensive security monitoring across the connected device ecosystem.
Galaxy’s Peak Performance
The Galaxy S25 series boasts the most powerful processor ever in the Galaxy S series, fueled by the customized Snapdragon 8 Elite for Galaxy. This unique collaboration between Samsung and Qualcomm Technologies delivers a significant performance boost across the board: a 40% improvement in the Neural Processing Unit (NPU), a 37% increase in CPU performance, and a 30% enhancement in GPU capabilities compared to the previous generation.
This enhanced power allows the Galaxy S25 series to execute a wider range of AI experiences directly on-device, including complex tasks previously handled by cloud-based AI, such as the powerful Generative Edit feature. Beyond raw processing power, the optimized processor enhances AI image processing capabilities.
ProScaler technology delivers a 40% improvement in display image scaling quality, while custom integration of Samsung’s mobile Digital Natural Image engine (mDNIe) within the processor through Galaxy IP further boosts display power efficiency. This comprehensive approach to hardware optimization also benefits mobile gaming, with improved Vulkan Engine support and enhanced ray tracing capabilities ensuring smoother and more realistic gaming experiences.
Intensive device usage and demanding AI processing are handled with ease thanks to a significantly improved heat dissipation system. A 40% larger vapor chamber and a custom-designed thermal interface material (TIM) work in tandem to deliver substantial thermal efficiency improvements.
This combination ensures smooth and consistent performance even under the most demanding circumstances, eliminating thermal throttling issues that can hinder performance in high-intensity scenarios.
Pro Creation Unleashed
The Galaxy S25 series redefines mobile photography with its advanced camera system, delivering unparalleled detail and vibrancy across all shooting ranges. High-resolution sensors, coupled with the enhanced ProVisual Engine, capture ultra-detailed shots. The Galaxy S25 Ultra features a significantly upgraded 50MP ultrawide camera sensor, producing exceptional clarity and color accuracy.
10-bit HDR recording is now standard, expanding color expression fourfold compared to 8-bit, ensuring stunning detail in any lighting condition. Low-light video quality also sees a significant leap, thanks to a powerful processor that analyzes movement and time to effectively reduce noise. This refined technology accurately distinguishes between moving and stationary objects, resulting in sharper, cleaner video footage, regardless of the environment.
Making advanced photo and video editing accessible to everyone, the Galaxy S25 series introduces tools previously found only in specialized software. Audio Eraser, for example, simplifies the removal of unwanted noise in videos by isolating and controlling specific sound categories. For a more professional workflow, the series integrates depth-of-field control (Virtual Aperture) within Expert RAW, allowing users to achieve DSLR-like image quality. Galaxy Log further enhances cinematic video production by providing precise color grading options.
The Portrait Studio experience has been significantly enhanced, enabling users to create highly personalized and realistic avatars with remarkably lifelike facial expressions. Furthermore, the Filters feature now offers a compelling selection of new analog-style filters, transforming photos and videos into captivating film-inspired aesthetics.
This combination of advanced avatar creation and evocative analog filters empowers users with even more creative control over their visual storytelling.
Circular Design: Enhanced Durability and Sustainability
The Galaxy S25 series builds upon Samsung’s “Essential Design” philosophy, emphasizing simplicity, impact, and emotion. The Galaxy S25 Ultra exemplifies this, achieving a new level of slimness, lightness, and durability with a refined, rounded edge for enhanced grip.
This model incorporates durable titanium and Corning Gorilla Armor 2, a groundbreaking material offering superior drop protection and scratch resistance. This innovative glass-ceramic composite, combined with Samsung’s anti-reflective surface treatment, significantly improves durability and reduces glare. Expanding on this sustainable design approach, the Galaxy S25+ and S25 incorporate recycled materials throughout their external components, including recycled armor aluminum in the metal frame.
Further solidifying their commitment to circularity, the Galaxy S25 series employs at least 50% recycled cobalt in their batteries. In a significant step forward, the Galaxy S25 marks a first by utilizing recycled cobalt sourced from previously used Galaxy devices or manufacturing waste. This comprehensive approach, from the extraction of cobalt from discarded batteries to its reuse in the Galaxy S25’s batteries, demonstrates Samsung’s dedication to responsible material sourcing and sustainable manufacturing practices.
The Galaxy S25 series isn’t just about cutting-edge technology; it’s about a long-term commitment to user experience. With seven generations of OS upgrades and seven years of security updates, Samsung ensures reliable and optimized performance over the device’s lifespan, providing users with a continuous evolution of functionality and protection.
For added peace of mind, Samsung Care+ provides comprehensive coverage for accidental damage, repairs, and replacements, further extending the value and usability of the device. Samsung is also introducing the New Galaxy Club, a flexible subscription model designed to streamline the process of owning and upgrading Galaxy devices. This new service is poised to make device ownership more convenient, though regional details and availability will be announced later.
All Galaxy S25 devices include a generous 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced delivers access to powerful AI models and priority access to new features, including Gems (custom AI experts) and Deep Research (a personal AI research assistant).
The Galaxy S25 Ultra is available in a range of sophisticated colors, including Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, while the Galaxy S25 and Galaxy S25+ offer the sleek Navy, Silver Shadow, Icyblue, and Mint color options.
