Introduces ASUS Zenfone 11 Ultra – a New Era in Smartphones


the official release of the Asus Zenfone 11 Ultra the company’s mainstream Zenfone series marked a significant shift in direction. The phone is larger than its predecessors, but more crucially, it has the Snapdragon 8 Gen 3 CPU and all the newest AI bells and whistles.

Though its look has been changed to imply it’s aimed at a more general audience, the Zenfone 11 Ultra shares the same physical footprint as the ROG Phone 8 Pro.


The 6.78” LTPO AMOLED display has Full HD+ resolution and up to 144 Hz refresh rate. Peak brightness is 2,500 nits, and the panel is protected by a Gorilla Glass Victus 2. There is a single punch hole for the 32 MP camera.


The Zenfone 11 Ultra features a triple camera system around the back, which is the first for the Zenfone series since 2021. A 50 MP Sony IMX890 sensor with Asus’s 6-axis Hybrid Gimbal Stabilizer 3.0 powers the primary camera. Next is the 32 MP telephoto camera with a 3x optical zoom and the 13 MP f/2.2 ultra-wide angle camera.


The main focus of the presentation is artificial intelligence (AI), which helps track objects’ faces and improves bokeh in portrait video mode. AI wallpaper, call translation, noise reduction, and transcript in sounds are some of the other standout features.


The 5,500 mAh battery of the Zenfone 11 Ultra allows for both 15W wireless and 65W cable charging. Regretfully, the business will only include a USB-C cable in the retail package rather than an adaptor.


With a 3.5 mm audio jack, speaker grille, SIM tray, USB-C connector, and microphone, the phone’s bottom is rather congested. The Zenfone 11 Ultra has Bluetooth 5.4 support and is prepared for Wi-Fi 7.

There are four color options for the device: Desert Sand, Misty Grey, Eternal Black, and Skyline Blue. With a €100 reduction during the pre-order period, Asus put the Zenfone 11 Ultra’s starting price at €1,000/£870 (for a 12/256 GB memory option). This means that for €900, you can have a top-tier flagship with Snapdragon 8 Gen 3. Regular pricing for the 16GB/512GB variant is €1,100/£950.

See also  Batman Edition of Asus ROG Phone 6 unveiled
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