In support of international campaigns to uphold and promote equality for LGBTQ+ communities, Apple is launching the Apple Watch Pride Edition Braided Solo Loop, which will go on sale on May 22. A future software update will include a corresponding watch face and dynamic iOS and iPadOS wallpapers. The Pride watch face and wallpapers are now customizable to display a rainbow of colors that symbolize the variety and vitality of LGBTQ+ communities for the first time.
Apple feels proud to maintain its support of LGBTQ+ advocacy groups through this Pride Collection, including the Human Rights Campaign, a global advocacy organization striving to guarantee that all LGBTQ+ people are treated as full and equal citizens, and ILGA World, an international federation dedicated to advancing the rights of LGBTQ+ people worldwide. Encircle, Equality Texas, Equality North Carolina, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project are among the other advocacy groups that Apple sponsors.
The new Pride Edition Braided Solo Loop, which has a laser-etched lug that says “PRIDE 2024,” reflects the beauty and power of LGBTQ+ communities with a bright, fluorescent design influenced by several pride flags. Pink, light blue and white tones stand for transgender and nonbinary people, while black and brown represent Black, Hispanic, and Latino groups as well as those affected by HIV/AIDS.
The iPad, iPhone, and Apple Watch now sport vibrant, symbolic colors thanks to the new Pride Radiance watch face and iOS and iPadOS wallpapers. The light beams, which illuminate against a black background and stack on top of one another to symbolize the enduring influence of LGBTQ+ activism and its role in illuminating the road to greater equality for future generations, signal hope, strength, and togetherness to LGBTQ+ groups.
Users may customize their watch face and background by selecting from various colors. Based on information from the gyroscope, the colors on the Apple Watch trace each digit on the watch’s face and respond in real-time when the user rotates their wrist. When an iPad or iPhone is unlocked, color beams that spell out “Pride” move dynamically. With watchOS 10.5, iOS 17.5, and iPadOS 17.5, the new Pride Radiance watch face and iPhone and iPad wallpaper will be accessible shortly.
