Apple unveiled the iPhone 16 Pro and iPhone 16 Pro Max, which were powered by the A18 Pro chip and had features like Apple Intelligence, bigger screens, increased creative possibilities with pro camera tools, amazing graphics for immersive gaming, and more. With Apple Intelligence, users can access robust generative models produced by Apple on their iPhones through an intuitive personal intelligence system that recognizes their unique context and provides relevant and useful information while maintaining user privacy. With Camera Control, you can quickly and simply utilize visual intelligence and communicate with the sophisticated camera system.
These new Pro models reach the best resolution and frame-rate combination yet offered on an iPhone thanks to a new 48MP Fusion camera with a quicker quad-pixel sensor that allows 4K120 fps video recording in Dolby Vision. Some other innovations include a new 48MP Ultra Wide camera for better resolution photos, including macro; a 5x Telephoto camera on both Pro models; and studio-caliber microphones to record more authentic audio. The robust titanium design of the iPhone 16 Pro Max offers the longest battery life of any iPhone to date, along with bigger display sizes, the thinnest borders of any Apple device, and a significant improvement in strength and weight.
There will be four gorgeous finishes for the iPhone 16 Pro and iPhone 16 Pro Max: black titanium, natural titanium, white titanium, and desert titanium. On Friday, September 13, pre-orders will open, and on Friday, September 20, they will be available.
“The iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made, powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence,” stated Greg Joswiak, senior vice president of worldwide marketing at Apple. “Those searching for the best iPhone will be able to benefit from this significant advancement, whether they’re using the sophisticated camera system to record their next masterpiece in 4K120 fps in Dolby Vision, editing photos without ever lifting a finger, or rewriting meeting notes for a more polished tone—all while enjoying extraordinary battery life.”
Apple Intelligence in Built
Using Apple hardware and in-house generative models, Apple Intelligence on the iPhone 16 series simplifies and expedites daily tasks by interpreting and producing words and visuals, executing actions across many apps, and drawing on contextual information. Apple Intelligence uses Private Cloud Compute to protect customer data privacy and security.
An incredible advancement for privacy in artificial intelligence, this ground-breaking method offers the flexibility and scalability of computing power between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. The first set of features for Apple Intelligence will be released as a free software update in most countries of the world next month in U.S. English.
Users can also record, transcribe, and summarise audio using the Notes and Phone apps. Participants are alerted immediately when a recording is started during a call in the Phone app, and once the call concludes, Apple Intelligence creates a summary to help you remember the important details.
Apple Intelligence assists customers in setting priorities by providing summarized notifications and Priority items in Mail, a feature that recognizes email content and highlights items that need to be read quickly. Summaries highlight the key points of each email rather than just skimming the first few lines and distributing them throughout a user’s mailbox.
When activated, Siri has a new design with an attractive shining light that encircles the edge of the screen, further integrating it into the overall system experience. Siri can now grasp more complex language, making communication with her more fluid and natural. When users stutter, Siri keeps up with them and keeps the context intact between requests. When rushing through daily duties, users can seamlessly transition between text and speech by typing into Siri at any time. In addition, Siri is now well-versed in the features of the iPhone and other Apple products, allowing her to respond to hundreds of inquiries about them.
The option to create original Genmoji by either providing a description or using a photo of a friend or family member would elevate emoji to a whole new level. In order to provide personalized intelligence, Siri will be able to access each user’s unique context. Along with performing hundreds of new tasks within and between Apple and third-party apps, it will also acquire onscreen awareness to comprehend and interact with user content. Moreover, users will find it simple to use ChatGPT from OpenAI when utilizing iOS 18 capabilities like Writing Tools and Siri.
Greater Displays and an Exceptionally Lightweight and Sturdy Design
6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max—the largest iPhone display ever—the new Pro series has the smallest borders of any Apple product. With Always-On and ProMotion capabilities, the gorgeous Super Retina XDR screens enable users to do more.
Both versions have the most recent iteration of Ceramic Shield, which has a sophisticated composition that makes it two times tougher than the glass on any other smartphone, along with industry-leading durability with sturdy, lightweight titanium construction. Up to 20% better-sustained performance is possible thanks to the new mechanical architecture’s improvements in heat dissipation and efficiency. Larger batteries are included in iOS 18’s improved power management and redesigned interior architecture. are optimized to offer a huge leap in battery life.
Presenting Camera Control
Thanks to a clever combination of hardware and software, the pro camera system now has Camera Control, which adds a new and simple way to activate the camera, take a picture, and begin recording video. It is equipped with a capacitive sensor that facilitates touch interactions, a high-precision force sensor that powers the light press gesture, and a tactile switch that drives the click experience. By moving their finger over the Camera Control, users may build a beautiful snapshot or video by adjusting various control settings like depth of field, exposure, or zoom, with the aid of a new camera preview.
Later this fall, Camera Control will receive a two-stage shutter, enabling users to reframe the image without losing focus. Camera Control can now automatically lock focus and exposure on a subject with a gentle push. Furthermore, developers will have the opportunity to integrate Camera Control into third-party programs like Kino, enabling users to modify white balance and focus points at different depths inside their picture.
Later this year, Camera Control will enable users to learn about locations and things more quickly than ever before by unlocking visual intelligence. In addition to adding an event from a flyer to their calendar and swiftly identifying a dog by breed, users can click and hold Camera Control to display the hours or ratings for a restaurant they pass. The usage of third-party technologies and the information shared are under the users’ responsibility.
New Professional Innovation in Audio, Video, and Photos
The most powerful camera in the world gets even better with the release of the iPhone 16 Pro and iPhone 16 Pro Max. With the help of the A18 Pro, the upgraded camera system unlocks 4K120 fps video recording in Dolby Vision, the highest resolution and frame rate combination ever seen on an iPhone, and a first for a smartphone. It also features a new 48MP Fusion camera with a faster, more efficient quad-pixel sensor and Apple Camera Interface. Using its two-fold data reading speed, the quad-pixel sensor allows for zero shutter lag in 48MP ProRAW or HEIF images.
When taking creatively framed, wider-angle photographs or getting up close and personal with macro photography, users may capture higher-resolution 48MP ProRAW and HEIF images with the new 48MP Ultra Wide camera’s quad-pixel autofocus sensor. Regardless of the model they select, the potent 5x Telephoto camera is now available on the iPhone 16 Pro and iPhone 16 Pro Max, enabling customers to capture the action from a greater distance. In order to enable consumers to relive moments with amazing depth on Apple Vision Pro, the iPhone 16 Pro and iPhone 16 Pro Max now capture spatial images in addition to movies.
In Slo-mo or Video mode, users can record at 4K 120 frames per second. Once captured, they can modify the playback speed in the Photos app. There are three options available: quarter-speed playback, half-speed playback for a dreamy effect, and fifth-speed playback, which translates to 24 frames per second. In conjunction with the recently released A18 Pro image signal processor (ISP), users may perform frame-by-frame cinema-quality color grading at 4K120 frames per second with Dolby Vision. For effective pro workflows, users can now record in 4K at 120 frames per second in ProRes and log straight to an external storage device.
Four new studio-quality microphones on both Pro models maintain realistic recorded sounds, and video can now be recorded in spatial audio for immersive AirPods, Apple Vision Pro, or surround sound system listening. The iPhone 16 Pro lineup also offers innovative new methods for editing video sound with Audio Mix. Users can modify their sound after it has been captured to highlight the subject’s voice, create the impression that the video was recorded in a professional studio, or arrange vocal tracks front and center among background noises in surround sound. Robust machine learning (ML) techniques remove unwanted noise for improved audio quality through wind noise reduction.
By directly modifying color, highlights, and shadows in real-time, Next-generation Photographic Styles enable users to express their creativity and personalize their images. In addition, styles possess a more profound comprehension of skin tones, enabling users to customize their appearance in images. In contrast to filters, which frequently employ a one-size-fits-all strategy by introducing color to the entire scene, modifications are made to particular colors within a chosen style.
A greater variety of styles provides more artistic possibilities for modifying the look of a picture. Additionally, styles may be further customized using a new, user-friendly control pad and intensity slider for simultaneous tone and color modifications. These can be made in real-time previews, after a picture is taken, or even in reverse at a later time.
A new level of pro camera system is achieved using Apple Intelligence. Later on, Siri will have the ability to carry out commands within apps and perform cross-app actions, such as bringing up a certain photo from the user’s Photos library and then altering it in Darkroom. Users can also ask Siri how to modify the blur in a photo’s background, for example, to fully utilize the wide variety of photo and editing features available to them.
Performance and Power Efficiency at the Top of the Industry
A new age of professional performance is being ushered in by Apple Intelligence with the industry-leading computing capabilities of the A18 Pro CPU. The A18 Pro offers previously unheard-of efficiency thanks to its construction using second-generation 3-nanometer technology and revolutionary architecture with smaller, quicker transistors. With a speed and efficiency increase over the previous generation, the new 16-core Neural Engine powers Apple Intelligence’s impressive on-device performance.
The iPhone’s highest-ever overall system memory bandwidth boost of 17% makes it possible to use Writing Tools and Image Playground more quickly and contributes to the device’s amazing graphics. The 6-core GPU, which is up to 20% quicker than the previous generation and powers graphics rendering for Apple Intelligence and breathtaking visuals for gaming, also benefits from the increased bandwidth. For even more realistic light sources and reflections, hardware-accelerated ray tracing speeds up to two times, and iOS 18’s Game Mode enables more constant frame rates while enhancing the responsiveness of wireless peripherals like game controllers and AirPods.
With two performance cores and four efficiency cores, the new 6-core CPU in smartphones is the quickest ever. It can complete the same workload as the previous generation 15% faster and with 20% less power. By managing high-efficiency, high-throughput, and low-latency calculations on the CPU without using the Neural Engine, next-generation machine learning accelerators, which are tuned for Apple Intelligence, conserve power.
Increased Communication and Safety Capabilities
The iPhone 16 Pro series offers improved safety features for peace of mind along with creative ways to stay connected. When users are outside of cellular and Wi-Fi coverage, they may connect to the closest satellite to send and receive texts, emojis, and tapbacks via iMessage and SMS. This innovative technology is powered by the same satellite that powers Emergency SOS.
With iOS 18, satellite messages are encrypted from beginning to end. During an emergency call, users can share a live video feed or images with participating emergency dispatchers using the new Emergency SOS Live Video feature in iOS 18. Roadside Assistance, which links users to a roadside assistance provider if they experience car difficulties when off the grid, will be available in the United Kingdom later this fall.
