Meet Samsung G∙NUSMAS Newest Virtual Avatar

It was rumoured that could release G-NUSMAS, a new virtual assistant, over a month ago. Today, however, Samsung formally announced that it had developed G-NUSMAS, a little blue extraterrestrial with big, beady eyes.

Samsung revealed various behind-the-scenes events, such as how the G-NUSMAS concept originated as a joke. And the joke isn’t meant as a dig, but it’s been used by individuals anytime the business releases novel and distinctive items that: Samsung must have employed an alien entity to design and create its cutting-edge .

Meet Samsung G∙NUSMAS Newest Virtual Avatar

Samsung introduced G-NUSMAS as “behind the doors of Samsung headquarters resides an employee from a planet far, far away and unlike our own,” carrying on with the joke being made by people. This strange creature ended up working at Samsung as a top-secret engineer through a sequence of unexplained circumstances.


G’NUSMAS is assisting the business in creating cutting-edge technologies that encourage inventiveness and give people control. It was developed to appeal to younger generations, particularly those in the Millennial and Generation Z (MZ) consumer groups.

What happened: G-NUSMAS?

In addition to being a reference to the address of the company’s headquarters, 129 Suwon in South Korea, spelt backwards, Samsung stated that it had spelt the name G-NUSMAS, the home planet of Novus-129 that is 100 million light-years from Earth, backward.

Meet Samsung G∙NUSMAS Newest Virtual Avatar

What comes next?

The business intends to broadcast a number of brief movies detailing the history of G-NUSMAS, beginning with its birth and unintended arrival on Earth, in order to market G-NUSMAS.

Samsung’s new virtual character sings, dances, and engages with a range of Samsung gadgets, from dancing on a screen to bouncing about on a display.

The Korean giant will formally debut G-NUSMAS at IFA 2022 on September 2nd, along with its narrative via social media platforms like Facebook and . Interaction with it will be possible through digital, metaverse, and social media channels.

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pratik patil
pratik patil

Pratik Patil is a strong supporter of technology and anything including the word smart. This inspires his love for writing on everything related to the technology industry.

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