One million units of ‘The Frame’ were sold by Samsung Electronics in 2021.

Samsung Electronics stated today that The Frame has sold over one million units this year, marking the first million units sold in Samsung’s Lifestyle TV series. By the end of the year, total sales of The Frame, which debuted in 2017, are likely to surpass two million units, owing to high demand in North America and Europe.

“The Frame is a lifestyle product that enhances a place with its design and enriches the lives of customers with a large collection of art,” said Simon Sung, vice-executive president and head of the sales and marketing team for Samsung Electronics’ Visual Display activity. To offer a much greater selection of collections in the Art Store, look into forming collaborations with additional institutions, galleries, and artists.

The Frame

Form and Function are combined in an innovative design.

The Frame is the most popular model in Samsung’s Lifestyle TV line. Since its release in 2017, The Frame’s design, features and dimensions have continuously evolved, reflecting the ever-changing tastes and needs of consumers. As consumers spend more time at home, the popularity of home entertainment content has increased, along with consumer demand for their displays to go beyond a home appliance and improve the home decor. The Frame has perfectly converged these trends to offer consumers a blend of form and function, leading to increased sales of the range. 

The Frame

In 2020, Samsung added QLED picture technology to deliver more vivid images. Also incorporates a brightness sensor to adjust the brightness level according to the surrounding environment, so that viewers can fully enjoy optimized images and videos. In July 2021, Samsung launched an 85 “version, so it is now available in five different sizes (32”, 55 “, 65”, 75 “, 85”) to suit a variety of lifestyles and styles. ‘domestic spaces. The frame in 2021 offers a slim 24.9mm bezel, almost half the width of last year’s model, adding elegance to the space with frame bezels available in various colours. Users can choose a customizable frame: flat white, teak, or brown frame and bevelled white or brick red frame.1 The frame can be mounted on a TV stand, wall mounted for a gallery look, or on the recently released studio stand.

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Strategic Partnerships in the Art Store Curated Content

In addition to its unique and modern design, a focal point of The Frame is the Art Store, its proprietary art subscription platform. When users aren’t watching content on The Frame, they can use Ambient Mode to choose artwork from the vast library of paintings and photographs to display – that way the screen doesn’t need to be displayed. ‘be a blank canvas that interferes with the interior design, but an element that highlights it. The Frame’s Art Store offers more than 1,500 works of art from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain.

The Frame

Through partnerships, Samsung has expanded the Art Store collection to include unique works of art from emerging designers around the world such as Magnum Photos, a group of global photojournalists and, more recently, the world’s leading photography house. Deliver vibrant illustrations that take advantage of The Frame’s QLED picture quality. With AI-powered curation, the 2021 version of The Frame analyzes consumer habits and tastes and recommends new works of art. The 2021 version of The Frame offers a significantly increased storage capacity with 6 GB compared to previous versions which offered 500 MB. 

It can now store up to 1,200 images in 4K resolution so that users can select multiple works of art. to create their own personalized gallery. For more information on Samsung’s line of lifestyle TVs, visit

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