The 1-inch Image Sensor marketing trick on the Sony Xperia PRO-I ?

Sony Xperia PROI, which has a 1-inch broad bottom and is Sony’s most costly phone, was released last month. The Xperia PROI’s most impressive feature is its 1-inch picture sensor.

sony 1-inch image sensor

Some phones with image sensors on the market, such as the ISOCELL GN2 sensor, have a smaller area than the 1-inch image sensor, with a size of only 1 / 1.12 inches. Some users afterwards pointed out that the Xperia PROI lens is unable to completely “utilise” a 1-inch picture sensor. Is the sensor phone nothing more than a marketing gimmick? People who are familiar with photography know that the greater the sensor area, under comparable technical conditions, the sharper the picture that may be obtained.
sony 1-inch image sensor

The Exmor RS  image sensor 1-inch CMOS may not seem like much in the camera industry, but when placed in the smartphone industry, it’s a pinnacle of existence. And it’s also the biggest area image sensor used in the mobile phone industry. So by the way, the advertising effect, the 1. Type 0 image sensor / 1-inch image sensor phone effect to take full advantage of marketing.

sony 1-inch image sensor

However, it is simple logic that the greater the image sensor area, the larger the lens should be. Mobile phones have a limited ability to lower the size of the lens, so it’s easy to dispute that “a 1-inch CMOS lens can’t fit into the phone” is an issue, or that the phone’s lens can’t “eat” the 1-inch CMOS sensor fully. Sony isn’t exactly “hidden” when it comes to this issue. Sony offered the following description in “Frequently Asked Questions About 1 Inch Image Sensors” on their official website.

sony 1-inch image sensor

sony 1-inch image sensor

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“The actual area used is approximately 60% of the total area. only use 60%, which is dissatisfaction. For example, as a company that sells processors, the processor is designed to be 10 cores, but 4 cores are bad (or stuck), the maximum actually available is 6 cores. If you advertise a 6-core processor, there is nothing wrong with that. But if you’re selling with a 10-core processor, that’s a marketing gimmick. And this Sony is also the case, although it is said to be a 1-inch sensor r, the current 60% available. If you just look at the 1-inch image sensor, you think it is a revolutionary improvement in the cell phone industry. But the current 60% available, the revolutionary update becomes a small update.


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