Redmi and OnePlus, two Chinese smartphone manufacturers, will soon introduce limited-edition co-branded models with distinctive back shell designs. As OnePlus is unveiling the OnePlus 11 Jupiter Rock Limited Edition, the Redmi phone will feature a co-branding with Harry Potter.
A never-before-seen substance in the 3C (mobile phone) market, 3D microcrystalline rock, is used in the OnePlus 11 Jupiterite Limited Edition. To mass-produce the material, a new production line had to be built from scratch due to its unusual complexity in processing. In addition, the yield of this material is only half that of glass, and its production efficiency is just one-fourth that of glass.
OnePlus 11 Jupiter Limited Edition
The material’s unique texture and feel, according to Li Jie, president of OnePlus Mobile China, necessitated the creation of nine unique processes, including “natural texture” to assure the fullest embodiment of Jupiter’s beauty and romanticism. The back cover’s individual pieces are hand-selected to enhance the texture’s charm.
The rear panel design of the OnePlus 11 Jupiterite Limited Edition aspires to shatter the constraints of industrialization and standardization to produce an original and one-of-a-kind phone. Despite the challenges in manufacturing, the OnePlus 11 Jupiterite Limited Edition aims to offer a unique and personalized experience to its users. The use of hand-selected materials and intricate processes highlights the brand’s commitment to quality and attention to detail.
The popularity of unique, eye-catching designs that stand out in a crowded market is reflected in the limited edition phones. With its distinctive rear cover materials, such as synthetic baby skin, bamboo, black apricot, sour branch, aramid fibre, ebony, and ceramic, OnePlus has already set the standard.