The next-generation Apple TV 4K, boasts outstanding cinematic clarity and is more powerful, fun, and inexpensive than ever. With infinite entertainment possibilities for everyone to enjoy on the biggest screen in the house, the new Apple TV 4K is powered by the A15 Bionic processor, which offers quicker performance and more fluid gaming. Apple TV 4K now supports HDR10+ in addition to Dolby Vision, allowing customers to stream their favourite shows and movies to more TVs at the highest quality.
Apple TV 4K makes it easier for consumers to find and enjoy their favourite content since it runs tvOS, the robust and user-friendly operating system designed for the living room, and includes the well-known Siri Remote. Because of its seamless interaction with other Apple products and services, the living room is transformed into a smart home hub, it also adds convenience and may be used in various ways for the whole family.
Two configurations of the new Apple TV 4K are available: Apple TV 4K (Wi-Fi), which has 64GB of storage, and Apple TV 4K (Wi-Fi + Ethernet), which supports Gigabit Ethernet for quick networking and streaming, the Thread mesh networking protocol to connect even more smart home accessories and twice as much storage for apps and games (128GB). With a new starting price of $129, customers may get the new Apple TV 4K with Siri Remote right away. It will be available starting on Friday, November 4.
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According to Bob Borchers, vice president of worldwide product marketing at Apple, “Apple TV 4K is the best way for Apple consumers to enjoy their favourite content on the biggest screen in the home, and it is now more powerful than ever.” The updated Apple TV Given its seamless connectivity to other Apple devices, simplicity of usage, and availability of incredible Apple content, 4K is unlike anything else now available. It offers entertainment for all members of the family.
An Immersive Home Cinema Experience
The greatest video and audio capabilities are now available on the largest screen in the house thanks to the new Apple TV 4K version. The new Apple TV 4K’s A15 Bionic chip makes it even more powerful and resource-conserving. More responsiveness, quicker navigation, and snappier UI animations are now possible thanks to up to 50% faster CPU performance than the previous generation. For even smoother gameplay, GPU performance is now up to 30% quicker than the previous generation.
In addition to Dolby Vision, Apple TV 4K now supports HDR10+, extending rich visual quality to more TVs and delivering the stunning details and vivid colours intended by content creators. Users may also hear immersive audio in their home theatre with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound.
Users of the Siri Remote can effortlessly browse Apple TV’s straightforward, attractive user interface thanks to the clickpad touch functionality, which offers speed, fluidity, and accurate control. Customers may access over 100,000 movies and TV shows to buy or rent via the Apple TV app, as well as direct premium subscriptions to well-known streaming services, in addition to the award-winning shows and movies on Apple TV+.
Integrate seamlessly with the Apple ecosystem
The setup procedure for Apple TV 4K with an iPhone is fantastic, and you can easily operate it whenever you want with the Apple TV Remote in Control Center. With Apple TV 4K, Apple’s hardware, software, and services are deeply integrated to deliver an unrivalled experience that delivers the best of the Apple ecosystem right into your living space.
Through Apple TV 4K, users have access to a library of more than 100 million songs, carefully crafted playlists, and music videos. Apple Music provides the greatest listening experience available thanks to its original content from the most renowned and adored artists, autoplay, time-synchronized lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos.
The Best Picture winner at the Oscars this year, “CODA,” as well as record-breaking Emmy Award winner “Ted Lasso,” the smash drama “Severance,” the bestseller book adaptation “Shantaram,” and celebrated series “Bad Sisters,” “Mythic Quest,” “Pachinko,” among many others, can all be found on Apple TV+.
Films including “Sidney,” a documentary honouring the famous Sidney Poitier, “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence, and the holiday drama “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer, are all available for viewers to watch. Live sports are also available on Apple TV+, including “Friday Night Baseball” and Major League Soccer games that will start airing in early 2023.
weekly new releases and significant content improvements, Apple Arcade for Apple TV 4K offers award-winning premium games without commercials or in-app payments. Popular gaming controllers may be paired by players to play top games including “NBA 2K23 Arcade Edition,” “Jetpack Joyride 2,” and “Sneaky Sasquatch,” as well as “Warped Kart Racers” with a new multiuser mode.
Awarded fitness and wellness service Apple Fitness+ was created to be inclusive of all users, regardless of where they are in their journey, and to support them in leading better lives. Users of Apple TV 4K may access more than 3,000 studio-style workouts and meditations, all taught by a diverse and inclusive team of trainers, in the greatest library of fitness material in 4K Ultra High Definition.
In the 21 nations and areas where it is offered this autumn, iPhone users without an Apple Watch can subscribe to and utilise Fitness+. After signing up with just an iPhone, users may access Fitness+ on Apple TV, iPhone, and iPad with onscreen trainer instruction and interval timing. Estimated calories burnt will be utilised to calculate users’ progress.
Updates to Siri will make it even simpler for users to engage with the results and operate Apple TV using their voice thanks to new capabilities coming to the Apple TV experience with tvOS16 this autumn. With a completely redesigned Siri for Apple TV, users will be able to easily access their movies, programmes, music, games, and applications and resume where they left off. Siri will also be able to recognise each user’s voice. Users may obtain personalised suggestions by asking “What should I watch?” with the Siri Remote.
Users may use “Hey Siri” to search and enjoy a hands-free method to manage Apple TV when wearing AirPods. With the arrival of Denmark, Luxembourg, and Singapore later this year, Siri will now be available on Apple TV in 30 countries and regions, in addition to Chile, Finland, and South Africa.
The whole family will be able to enjoy each other’s images on the big screen thanks to iCloud Shared Photo Library on Apple TV. Developers will be able to merge personalised experiences between their iPhone and Apple Watch apps with Apple TV thanks to cross-device connection on Apple TV 4K.
As a smart home hub, Apple TV 4K
As a home hub, Apple TV 4K securely connects to HomeKit cameras, lights, shades, and other compatible smart home accessories. This enables users to establish settings and manage their smart home while away from home and guarantees that devices may operate automatically. The new smart home connectivity standard, Matter, which enables a range of devices to function together smoothly across platforms, is also made possible by Apple TV 4K. This helps to realise the entire potential of a smart home.
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• 4K Dolby Vision and HDR10+ for vivid picture quality
• Dolby Atmos for three-dimensional, theatre-like sound
• Incredible power with the A15 Bionic chip
• Siri Remote brings precise control with a touch-enabled clickpad
• Wi-Fi and Ethernet for high-speed data transfer
• The latest shows, movies, sports, and live TV, all in one place
• More ways to enjoy your TV with Apple Arcade, Apple Fitness+, and Apple Music